Consumption is an essential economic activity, 55% of GDP.

Consumption as we know it has owed its development since the 1950s to the establishment of a middle class, an explosion of flows and technological leaps.

This change in society was accompanied by collateral damage - health scandals, cancers, obesity, the collapse of natural balances, social and animal suffering.  

Awareness of the excesses of the so-called “consumer” society began in the 1980s.

Trust in manufacturers and distributors has collapsed.

“Alternative” practices have developed.

Organic agriculture (AB) or dietetics are among the oldest.

good is an institute for the study of “alternative” consumption .

It relies on the most advanced digital, psychometric and statistical tools.  

good has developed in particular the panel of the distribution circuit Bio> BioAnalytics