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Research

Research is essential to the brands strategies.

It helps building and taking the right decision.

We have developed specific research patterns specialized for alternative consumptions.

 

The trade panel  (Bio/Analytics) : a monthly report on the organic specialized trade activity.

The consumers panel (Bio/Panel) : a data base of 7 000 consumers, mainly heavy organic products users.

The Category Management (Bio/Man) : a through process to optimize the markets relative to all combinations of variables such as  price, usages & attitudes, brands in presence, retail competition...

 

We constantly review theses markets through permanent data collection or ad-hoc / focus analysis.