Research is essential to the brands strategies.
It helps building and taking the right decision.
We have developed specific research patterns specialized for alternative consumptions.
The trade panel (Bio/Analytics) : a monthly report on the organic specialized trade activity.
The consumers panel (Bio/Panel) : a data base of 7 000 consumers, mainly heavy organic products users.
The Category Management (Bio/Man) : a through process to optimize the markets relative to all combinations of variables such as price, usages & attitudes, brands in presence, retail competition...
We constantly review theses markets through permanent data collection or ad-hoc / focus analysis.