It encapsulates different meanings : what is ethical, a quality appraisal and also a consumption good.
Right, many standards . They are generated by the norme which rule each and every sector.
No, not so many standards. The ratio between brands and standards is 1 to 300.
This perception of a crowd of standards is highlighted by the attention paid to the standards commitments.
Consumers know they say the truth - which may not always be the case with brands.
They are a sort of super -brands.
We advise, design and develop alternative brands which some of them have now become industry leaders.
We have experimented and learn from these experiences a know-how.
To bring the reflexion further, we have developed a series of research tools.
Our expertise is the analysis, research and development of alternative brands.
We build mixed teams : project managers, engineers and designers.