good. est une agence conseil spécialisée dans les
consommations alternatives et émergentes
good. is a consultancy agency dedicated at alternative consumption.
We create specific brands.
They are the brands and standards of a different consomption pattern - which demands a new quality deal - based on security, health, pleasure and ethics.
These brands have taken over.
They are the ones which ensure the markets growth now.
We build tomorrow's brands.
Day in, day out, we build up the brands capital.
We have hired and trained talents to achieve it.
We also have developed specific market research tools to secure the investments behind theses brands.
Research is essential to the brands strategies.
It helps building and taking the right decision.
We have developed specific research patterns specialized for alternative consumptions.
The trade panel (Bio/Analytics) : a monthly report on the organic specialized trade activity.
The consumers panel (Bio/Panel) : a data base of 7 000 consumers, mainly heavy organic products users.
The Category Management (Bio/Man) : a through process to optimize the markets relative to all combinations of variables such as price, usages & attitudes, brands in presence, retail competition...
We constantly review theses markets through permanent data collection or ad-hoc / focus analysis.
8, rue Dieulafoy